Mark Tobey and Fashion

Last Saturday (post) we left Tobey in Chicago, where he attended classes at the Art Institute of Chicago from 1906 to 1908, but he was mostly self-taught, like others of the Northwest School.
Unfortunately, in 1909 his father fall ill and Tobey gave up academic and artistic studies, and worked as an apprentice in a fashion house, and as a fashion designer for a publishing house.

The fashion industry increase everywhere in Europe and America. The industrial revolution and the feminist movement created new lifestyles, so, new kinds of clothes suited to modern life became necessary.
The first decades of Twentieth Century were the scene of dramatic events - the two world wars, the Great Depression, and the rise of the suffrage movement.

In women fashion were removed hemlines, color palettes, and all those previously constricting clothing in vouge during La Belle Époque (in Europe) and the Gibson Girl (in America) in the late 19th and early 20th century.

Another important element in fashion and in art too was the Orientalism. Since the seventeenth century Orient has been a source of inspiration for fashion designers. The term Orientalism generally refers to the use by western designers of exotic styles and patterns of Asian cultures.

on Creative Women's Circle

In the Victorian era Gothic and Rococo were combined with Japanese style. That mix led to the creation of the Aesthetic Movement.

Mark Tobey lived and worked in those years, he was influenced from all the new Worldwide changes, and from the prehistory of globalization in which today we are totally immersed.

In 1911 Mark Tobey moved to Greenwich Village in New York City, where he worked as a fashion illustrator for McCall's. In 1911 Mark Tobey moved to Greenwich Village in New York City, where he worked as a fashion illustrator for McCall's.
But... who was McCall's?

McCall's was a monthly American women's magazine that had great popularity through much of the 20th century.  It was established as a small-format magazine called The Queen in 1873. In 1897 it was renamed McCall's Magazine—The Queen of Fashion (later shortened to McCall's).
In 1870, Scottish immigrant James McCall began designing and printing his own line of sewing patterns. McCall's patterns became famous everywhere in America.

The magazine changed ownership many times. The last owner was Rosie O'Donnell, who named the magazine Rosie in 2001.


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